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Trade Sign-up

The Truelove Brand

We have developed a close working relationship with the Truelove Brand and work together to maintain the highest standards of integrity for the brand as an approved UK distributor.

Specialised in manufacturing pet products, each product represents a well thought out, researched idea, followed by rigorous testing to provide consumers with innovative solutions that improve the care and comfort of their pet.

With customers returning time and time again, the quality of Truelove Dog Harnesses & Leads speak for themselves.

Trade account Becoming a reseller

Thank you for your interest in becoming one of our authorised sellers.

Opening a trade account will provide you access to our trade price list and enable you to place orders for business or charity.

Following our review of your application form and our due diligence, we shall be in contact with you to explain the next steps and ordering process. 


Here are some frequently asked questions.

Can I open a trade account?

Your business or charity must be a specialised and in the pet retail sector. Established businesses and charities are preferred, but new ones will also be considered.

Are you VAT registered?

Our VAT number is GB364288178. Businesses and customers within the United Kingdom pay 20% VAT on all orders and this is displayed on all invoices. Wholesale is currently only available within the United Kingdom.

Are there any requirements for my website?

If you use a website, this must be a secure site for customer transactions and you must keep all customer data safe and process customer data in accordance with applicable laws. Encrypted security software and secure bank transactions must be enabled at all times. If you have a physical business, this must also comply with the relevant UK trading laws.

Do you specify an MRP?

On our price list, the Minimum Retail Price is displayed clearly. All resellers are expected to comply with these prices set by Truelove. We reserve the right to withdraw trade accounts if these are not followed.

Do you provide images for products?

We will provide you with access to Truelove’s approved stock images. You will need to create your own unique product descriptions.

How quickly are orders processed?

We aim to dispatch orders within 1 working day of receiving payment.

What payment methods are available?

All wholesale prices are based on payment for each order being made by bank transfer. If you wish to pay by another method additional processing fees will apply. Please contact us for more details.

Request wholesale trade access

Trade Sign-Up
This will be the main contact email that we shall communicate with.
If VAT registered
If you also trade under any other names, please include these.
Resale permission will only be granted to the stores listed above. Please include links your profile on any third party websites (eg Amazon, Ebay, Facebook etc).
Selected Value: 250
Our wholesale trade accounts have a minimum order requirement of £250 excluding VAT. The level of discount offered depends on the size of your order.
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